Adobe

Photo by Quilia

Adobe Max recaps

In partnership with Team 13, we created a series of 12 social media videos to recap and promote Adobe MAX 2021. Projects of this scale require close collaboration between a wide range of creatives, including designers, videographers, editors, actors, and production teams.

What we did

Our role was to take the visual designs and transform them into polished motion pieces through animation, compositing, and final post-production. From bringing static assets to life to refining pacing and motion for social platforms, we helped shape the final content into an engaging campaign designed specifically for digital audiences.

Brand consistency across global teams

Adobe is no stranger to managing large-scale creative collaborations across multiple teams and disciplines around the world. For a project of this size, maintaining a consistent visual identity across every deliverable was critical. To achieve this, Adobe established a strong system of brand guidelines, motion standards, and production templates that allowed every team involved to work from the same creative foundation.

Storyboard sketches of the video coping with grief

High Standards

By creating clear standards for typography, color, motion behavior, layout, and file organization, each handoff became smoother and more predictable, helping the production stay organized even under tight deadlines.

The result was a highly collaborative workflow where multiple teams could contribute simultaneously while still delivering a cohesive final product that felt unified across every video and platform.

‹ Awardco

PBS ›

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